If you decided to start a blog/online business, it is a good decision, according to me.
When you start thinking about your new blog, that you are going to create, you will come across some doubts. One among them is,
How will people access my blog?
That’s a good question, I will answer it.
Every blog will have its unique URL to access.
To be more accurate, every blog will have its own domain name.
For example, right now, you are reading this post at this URL: https://www.onlinerockershub.com/complete-guide-choose-domain-name.html
Here onlinerockershub.com is the domain name.
Suppose, you are interested in checking out our coupons, you will have to visit, https://deals.onlinerockershub.com
Here deals is the subdomain name.
If you notice, in both these URLs, I used .com. We call it as domain extension.
I will explain this domain extension in detail in later part of this post.
So, now, I guess you understood, what is domain name and subdomain name. If you still couldn’t understand this, watch the video below for more clarity.
Next, we will see,
Why is a domain name important for your blog?
As I already mentioned, you can access your blog through your unique domain name. It has got some importance.
The first impression is the best impression:
I know, this is a cliche, but that’s true.
Suppose you visit a website example.com and you found something useful there.
You wish to visit the site, sometimes later. How will you find this same website and visit again?
You will look at the top address bar, and you find a simple name, example.com.
So, you will most probably remember this name and visit this website again.
(I do know, you can bookmark that page, But in this case, we are considering only how does a human being think in a particular situation)
What if the domain name is example1997kumarwebsite.com? Can you remember this?
I don’t think so.
Majority of us don’t realize we remember only simple names. Only simple and short names will be easy to remember.
Plays an opening strike for your SEO:
Just like cricket, where a good start is essential, the domain name can give you a good boost to your SEO.
When you choose your domain name with a keyword, you get an extra advantage.
For searches related to that keyword, your website will be listed.
Looks cool, right?
You have some restrictions on choosing domain name with keyword. I will explain you as you go through this post.
It’s your Brand:
A domain name is just not a URL to access your blog. It’s your Bussiness’s identity.
It’s your Brand name.
Promoting your brand name is equivalent to promoting your domain name.
When you have your domain name and Business / Brand name to be the same, the more you promote your Business, the more people will be familiar with your domain name.
So, they will easily remember your domain name and access your website.
But, can you choose anything as your domain name?
You need to choose the right one for your website.
If not, it will turn out to be a nightmare.
So, I have got some tips for choosing your domain name.
Tips for choosing domain name:
I will be explaining you a lot of tips for choosing the domain name, but it’s not essential that you need to follow each and every one.
It’s tough to follow all these tips.
But, try to follow as much as possible and do some work before choosing your domain name.
1) Make sure your domain name is easy to type:
Having a complex domain name will be tough to type for visitors.
How are we able to easily type the name Google?
Because it is very simple to type.
What makes you remember the name Youtube?
It is made up of two simple words “You” and “Tube”. That makes the user remember the name and type it easily.
2) Keep your domain name short:
Keeping your domain name short as possible is very much important. When your domain name is large, the visitor will find it difficult to remember.
Sometimes, the visitor may even find lazy to type such a long domain name and avoid visiting your website.
Suppose, you have website name,
Do you think your reader is going to remember this name?
Most of them don’t!
A research made by Gaebler shows that your domain name impacts the popularity of your website.
The top 50 websites have their average domain length to be 6 characters.
Overall 1 million popular websites have an average domain length to be 10 characters.
So, it is recommended that you don’t choose a very big domain name.
3) Try to use keywords:
Like I already mentioned, it is good that you use a keyword in your domain name.
For example, consider,
Problogger.com – It is a website that offers blog tips and helps you make money online.
But, when I hit professional Blogger in google,
I could find ProBlogger listed on the first page of search results.
Looks interesting, right?
So, using a keyword, in your domain name is an added advantage.
There are some tools to suggest good domain names with the keyword you want.
I will list those tools and explain you, as you keep reading.
4) Target your area:
When you say your domain name, people should be able to relate your website to some category.
Like when I say,
Chennairestaurants.com, it should be something related to restaurants and not to electronics.
So, before you start you must decide what niche you are going to target and choose domain name depending on it.
5) Avoid numbers and hyphens in your domain name:
I will not recommend you to pick a domain name with numbers and hyphens. Because it will make users finding your domain to be difficult.
When your friend asks, what’s your website name?, you spell it as (30 minutes pizza dot com), but your friend will be typing,
What will happen?
Your friend will not find your website, and you got your visitor abandoned.
That’s why I say, avoid using numbers and hyphens in your domain name.
6) Keep your domain name memorable:
Make sure that your domain name is memorable. Don’t choose a domain with too many letters, like I already mentioned.
Similarly, try to choose a domain name with words.
Don’t choose anything like,
I can never remember the name of such kind of websites, and obviously, I will look for the alternate site.
So, before you choose, your domain name, say it to your friends, and get to know, if they could remember or not?
If they couldn’t, it is better you choose another domain name.
7) Use Appropriate Domain Name extension:
You could have noticed domain names ending up with something like .com, .in, .net etc. These are called domain name extensions.These domain name extensions have some importance and meaning.
These domain name extensions have some classifications too.
Generic Top-Level Domains (gTLD):
.com – Mainly used for commercial entities. It is an open TLD and any person or entity is permitted to register a domain name with this extension.
.org – Refers to an organization. This is also an open TLD.
.net – It refers to the network. Mostly used by websites acting as a portal. It is also an open TLD.
.info – It refers to an informational website with full of information and resources.
Generic Restricted Top-Level Domains:
.biz – Restricted for Business
.name – These extensions are reserved for individuals
Sponsored Top Level Domain (sTLD) :
.gov – Used for government websites. It is reserved exclusively for United States Government.
.edu – This extension is widely used by educational institutions. The usage is restricted.
Country Code Top-Level Domains (ccTLD) :
.in – Refers to Indian websites
.us – Refers to websites from the United States
.uk – These websites are from the United Kingdom
I have just mentioned some of the commonly used domain extensions. You have a lot more. If you are interested to know all them, you can find out from this post.
If you are starting a website to earn money out of it at any time, I would recommend you to choose a .com domain.
You might think, you can choose any extension now, and later on, you can move it to .com if you want. But, very few websites had a great success after migrating.
You might be aware of Darren Rowse’s ProBlogger. Initially, he had his site at problogger.net. But, he realized that he is losing a lot of visitors because of this extension and later he moved to problogger.com
Another popular SEO company, Seomoz.org successfully changed their domain name to moz.com
But, remember both the websites were well-established ones. They migrated to .com domains because they weren’t on the right extension and lost some of their traffic.
8) Protect and Build your Brand:
Do you know?
You might be aware of Facebook is also popularly called as FB.
Hence, Facebook purchased that domain name too.
Just like Facebook clearly built their brand name by purchasing relevant domain names, you should also buy relevant domain names and build your brand, as time goes on.
Suppose, your domain name is www.yourdomain.com, the most relevant domains names are:
Did you notice that?
They all differ only with their domain extensions.
You may purchase these domain names and redirect to yours.
9) Don’t pick an exact match domain:
As I already mentioned you, your website has got some advantage, if it has got a keyword in domain name.
Some people try to misuse this.
They purchased domain names with long tail keywords, posted some relevant content on it, and ranked higher.
Google noticed this trick, which created many low-quality websites and then they released an update, “Exact Match Domain Update” to take care of this.[tweet https://twitter.com/mattcutts/status/251784203597910016 ]
Now, you might be confused.
You might think, if you use a keyword in your domain name, then Google will penalize your site.
It’s not that.
This update clearly tells about two terms,
Exact Match Domain (EMD) – If your domain name is exactly matching the long tail keyword it is called Exact Match Domain.
For example, let’s say “Apple iphones 2018” to be long tail keyword we are considering,
Then www.appleiphones2018.com is an exact match domain.
Partial Match Domain (PMD) – If you have only a part of this keyword at your domain name, then it is called Partial Match Domain.
Considering the same example, www.iphonesguru.com is a Partial Match Domain. It still had a part of that keyword considered.
Google’s “Exact Match Domain” update penalizes only Exact Match Domains and not the Partial Match Domains.
Till now, I have explained some important factors to be considered while choosing a domain name.
Next, I will help you come up with unique domain names by using some tools.
Tools to Choose Domain Name:
If you browse Google, you will get so many tools to find unique domain names. I will list some useful ones.
DomainTyper is an interesting tool. If you enter the domain name you want, it will check all possible extensions.
It will let you know, which extensions are taken and which ones are free.
I entered “neilpatel” and got the following search result.
It does not stop with that. It will make some modifications to the name you entered and suggests you with more names.
Today social media is so powerful. So, it is essential that your business needs to have social media accounts.
Social media accounts are so easy to create and it is completely free.
Many people start their business straightway at social media platforms without getting a domain.
Now, you are going to buy a domain name. After you purchase the domain name, when you plan to create social media accounts for that domain, what if you find someone else is already using that name.
You will land up with disappointment, right?
So, before you purchase domain, you must check if the username is available on social networks.
But, how to do that?
This tool will take care of that work too.
Continuing with the same “neilpatel” search, you could see in which platforms this username has been taken.
That’s why I told you, this tool is a very useful one.
WordTracker tool will help you find long tail keywords.
Long tail keywords are the ones with less competition. They are easier to rank and also, it gets some traffic.
I searched for the keyword, “affiliate marketing” and got the following result.
The column “volume” indicates, how many searches this keyword gets every month.
And the column “Competition” indicates, how difficult it is to rank for that keyword. The greater the value, the more difficult it is to rank.
By making use of this tool, you can get some low competition keywords, try to make it as a Partial Match Domain name and check for availability.
Just a reminder: Don’t get overexcited. Keep the domain length in mind and choose a good length.
If you are looking for an alternative for this tool, go with SEMRush.
Just enter the keywords you want to have in the domain name and this Domain Name Generator tool at Namestation will come up with hundreds of name suggestions.
I used the same keyword “affiliate marketing”.
And this tool generated 4872 domain names. Out of, them 2627 domain names are discarded as they are taken already.
The speciality of this tool is, it will give you as much as Partial Match Domain names. So, you need not worry much about Google’s Exact Match Domain Update.
By making use of these tools, I guess you will choose a good domain name for your business.
Now, you will have to register this domain name with a domain registrar.
Recommended Domain Registrars:
Domain registration is one business, that you can start with low investment. That’s why you can find so many domain registrars online.
But, I recommend you to go with the best one with reasonable price.
I will recommend you to register your domain name with either one of the two services.
GoDaddy is the world’s largest domain name registrar. They have more than 17 million customers. They even allow bulk domain purchase (500 domain names at a time).
This shows how reputed the company is.
To register a domain name at GoDaddy, you can refer this tutorial.
Just for you: Use my discount coupon code and save money while you register your domain name at GoDaddy.
Namecheap is a popular and leading domain name registrar, accredited by ICANN.
Recently, Namecheap announced that the company has 8 million domains under management.
So, it is a trusted and a very good company, where you can register your domain.
Don’t forget to use my discount coupon code.
I would like to summarize this entire post in few lines.
A domain name is very important for your business, because it helps you with branding and Search Engine Optimization.
When you choose your domain name, make sure it is attractive, short, user-friendly and targeting your niche.
Choose a partial Match Domain name with a keyword for SEO advantage.
Make sure you choose the domain name with the right extension.
If you couldn’t come up with domain names, make use of tools to generate domain names and check the username availability in social media.
And at last, register your domain name for a cheap price with a good domain registrar.
I have covered up all basics, tricks, and tips, you need to know when you choose your domain name.
If you like this guide, share it on social media.
Also, let me know what’s the domain name you have chosen after reading this guide, in the comments section.