Many people look at pioneer bloggers and what they’ve been able to achieve and think it must have been easy starting a blog back in the days. The truth, however, is that it is much easier today than it ever was, to start a blog.
Although it is much easier to start a blog today, aspiring bloggers still need some basic information on the steps required to keep their heads above water.
Some of these basic information includes registration of your domain name, Web Hosting, WordPress basics, and few more.
With thousands dreaming of starting a blog and sharing their ideas with the rest of the world. Sadly, only very few get past the first year of running the blog. The first year of running a blog can be tedious and overwhelming. A lot of time, grit, and creativity is required. But you can succeed.
In this article, we will explain everything you need to know to break-even as a beginner blogger and to become a niche influencer.
1) Write Meaningful, Search Engine Optimized Blog Posts
Your primary goal of pursuing a blogging career (or side hustle) was because you wanted to write and publish valuable content. This is what you should do. Write about trending topics in your niche. If you run out of ideas, search for trending topics on social media. Use the Google console and other online tools.
Start writing. Focus on writing articles that your audience will find helpful. Remember you’re writing for human, first and search engine crawlers, second. Resist the temptation to stuff the keywords in.
Focus on the important points. Don’t try to cover the entire field at once. Don’t deviate from your niche. Your niche has little to do with the topic and a lot to do with your style, approach, and audience.
Picking a niche saves you the trouble of being easily distracted. It helps you come to become a Niche Expert and a Niche influencer in that field.
Although some experts have advocated that people should pick a niche on subjects they are passionate about, it, however, mustn’t be so. Any subject that allows you to continually publish and engage your audience should be considered.
2) Promote your Blog
Just as it is important to write consistently, it is also important to promote those contents and attract new readers to your site. Simply put, how do you get traffic?
Now no matter how beautiful your blog posts and writings are if readers don’t get to see and read them, then they are of little or no use to you or anyone. Some experts in the field believe that more time should be spent promoting rather than writing blog posts.
The ability to promote your blogs and attract traffic to them is the difference between great websites with millions of followers, and others with few followers. Except your blog is for charity purposes, you need to learn how to promote and attract traffic to your blog posts.
If you want to break even and become an influencer in your niche, here are a few ways you opportunities you can explore when promoting your website.
#1 Take Advantage of Social Media and forums
There are a lot of social media platforms these days with millions and millions of subscribers. Get on those platforms, start engaging with other subscribers. Soon, your posts will begin to attract followers who are interested in your niche topic.
Make a point of following people, who blog about the same things you’re interested in. Retweet their posts, and they might reciprocate the gesture. With time, you’ll be regarded as an influencer in your niche.
Although it sounds easy, it’s a lot of work trying to publish and manage your social media posts on your social media handles every week. Fortunately, you can delegate the sharing task to social media tools like Buffer, Gain App, Tailwind and Hootsuite. These tools are built to help you to manage posts on your social media platforms.
#2 Join Blog Forums
There are many online forums targeted at the online community. Search for any of these forums and register. Being an active member exposes you to what other bloggers in your field are doing.
These forums provide valuable information on how to boost your domain authority rating and other SEO tips you need to know to become an authority blogger.
#3 Guest Post
For many bloggers, guest posting is one of the best ways of promoting blog content. Guest posts permit bloggers to collaborate and cross-promote each other’s websites. The goal is to give each other access to their unique audience.
If you’re trying out the guest posting for the first time, it may look like a lot of work as you will find it difficult to gain access to sites with established audiences. But don’t be discouraged, search for smaller blogs with similar audiences, and soon you will grow your audience and the bigger websites will take notice.
#4 Emails and Newsletters
An email newsletter is one of the best ways of promoting and attracting traffic to your blog. A newsletter apart from keeping readers engaged also creates some kind of personal relationships with readers.
Once readers fill the signup form in your posts and on your site, you can start sending them personalized newsletters and this makes them feel special. This means they’ll become loyal to your brand and they’ll share your posts with their email and social media contacts.
If you want to promote and quickly attract traffic to your blog, then you have to be willing to promote other sites in your blog.
The best way to get on other people’s sites is to mention them on your blog. This is called networking, and it is a win-win situation for all.
3) Monetize your Blog
If you’re reading this post, chances are that you don’t get your funding from not-for-profit foundations; you want to make money from blogging. And yes, you want to be a Niche influencer. It’s incredibly difficult to run and manage your blog if it doesn’t earn you any money.
If you’ve gone through the other steps of creating and promoting your blog, it’s only natural that you reap from your labor. The following are the best ways to monetize your blog.
#1 Sponsored Posts
A sponsored post is content written to promote a company or brand so that it becomes visible to your audience.
In exchange for having access to your audience, the company or brand pays you for the opportunity.
The art of freelancing involves selling and monetizing your services. To be able to attract clients who will want to hire your freelancing services, you need to have pages on your site where your works are exhibited.
These works can range from photography, designs, writing samples, etc. Those who like your work will make you an offer for your services.
For blogs that generate massive amounts of traffic, the advert is a very quick way of generating revenue. There are ad networks that partner with bloggers and pair them with brands that need their services.
Intending bloggers should, however, note that adverts do not generate huge revenue. If you can’t boast of millions of monthly traffic, adverts might not be a good option for you.
#4 Online Courses
The internet has made the world a very small place. It is now easier for people who have something to sell to locate potential customers.
#5 Professional Partnerships
This option doesn’t produce immediate returns. But in the course of building your blog, you will have the opportunity of meeting fellow bloggers who will want to go into partnership with you.
The importance of this kind of partnership is enormous. When blogs collaborate, there is an attendant increase in traffic to all the blogs involved.
#6 Podcast Sponsorship
This is another great way of monetizing your blog. When you have podcasts for your readers, it will attract brands who will want to use it to reach your audience.
Beginner bloggers should, however, note that sponsors will only be interested in your podcasts if you have a lot of traffic.
4) Use A Productivity Tool For Your Online Business
Running an online business is no joke. It requires a lot of work, strategizing and planning. If you want to break even and become a Niche influencer, you have to stay focused on your work. You can’t afford to get sidetracked or distracted by unproductive sites and apps.
A productivity app, like Time Doctor, will help you to manage your time better and plan your work. Over time, you will notice that the quality of your work will improve and your audience will be happy to recommend your blog to their network of followers.
And if you have remote workers writing for your blog, this time management app will help you to track how much time they spend on specific tasks, projects, and software. Time is money, and successful businesses make a profit because they pay attention to how their time and money are being spent at work.
5) Engage With Your Audience Through AI-powered Call Center Tools
This is particularly important for bloggers who sell products and services on their blogs. At some point, customers will have inquiries and they will expect prompt responses. They will not consider time zone differences and other unforeseen circumstances.
You can boost your customers’ experience by installing Messenger chatbots on your blog. These call center tools are incredibly affordable and sustainable.
What’s more, they provide round-the-clock customer care service for your business empire. You’re more likely to attract more visitors and customers if you provide prompt responses to your visitors’ inquiries.
Chatbots also collate subscriber’s data so that you can easily communicate with your followers. They capture sales leads and encourage visitors to click through your links.
Experts suggest that chatbot messengers attract more click through rates than emails. Isn’t that wonderful?
What’s more, these messengers are cost-effective and reliable. If you want to breakeven as a blogger and become a Niche influencer, set up a customer experience center on your web blog.
One reoccurring theme in this article has been ‘traffic’. You’re probably wondering how long it will take before you attract enough traffic to your site. Oh well, it depends on a wide range of factors. But I’ll advise you to focus on the factors you have control over which is what we have listed and explained above.
Most of all, you have to be patient. Your traffic ratings will increase if you spend time providing value for your audience.
Note: This Guide on Becoming a Niche Influencer is contributed by Chioma Iwunze. If you have an interesting topic to contribute, proceed to our Guest Blogging Guidelines.