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You are here: Start a Blog » Marketing » Digital » Digital Marketing Strategy

12 reasons why you need a digital marketing strategy in 2018

#DigitalMarketingStrategy #DigitalMarketingStrategy2018 #BuildDigitalMarketingStrategy
12 reasons you need a digital marketing strategy in 2018

Traditional marketing is a dying form of marketing. The previous decade is proof of this. More consumers are leaving their daily newspapers and are instead preferring Facebook or Twitter to consume their share of content. This shows that most consumers spend their time primarily online and not on traditional mediums (offline). So the business can’t still rely on their best call center services. They need to work on digital marketing.

Most businesses have made themselves part of the Digital Gamut, be it MNC’s or Small to medium enterprises. They have all accepted and implemented Digital as a part of their marketing system.

However, to effectively function Digital as a medium for marketing you will need a digital marketing strategy. Especially if your business is undergoing a digital transformation.

Table of Contents

  • Why you need Digital Marketing in 2019?
    • 1) The sense of Direction:
    • 2) Edge over the competition:
    • 3) To know your customers well:
    • 4) Understand the importance of your digital presence:
    • 5) To integrate your online activities:
    • 6)  To keep up with Digital trends:
    • 7) To understand the consumer perception of your brand:
    • 8) To efficiently staff and budget your digital activities.
    • 9) Optimizing your digital presence:
    • 10) Build Brand Awareness:
    • 11) To respond to sudden changes:
    • 12) To keep up with platform needs:
  • Wrapping up:

Why you need Digital Marketing in 2019?

Here are 12 reasons why you need a digital strategy in 2019:

1) The sense of Direction:

Having a strategy lets you know what your goals are and where are you headed. Without tangible goals, your ability to grow on any digital medium would be seriously hurt. Having no goals means that you have no reason for using digital medium as you don’t know what do you want to achieve.

Do you want to engage your older customers?

Or do you want to gain new ones?

Having clear strategic goals, let’s you know where you are headed and what is your aim.

2) Edge over the competition:

Digital is an open field for everybody. This means that your competitor for the attention for the same type of consumer can either be a Fortune 500 company or a startup in a garage. Having a set strategy for creating and executing consumer specific content lets you gain an edge over your competitor.

3) To know your customers well:

Knowing “who your customers are” is half the battle won. Further, engaging with your customers and communicating with them means that, your brand is on the top of their mind.

A good example of this is Netflix. Netflix knows who their customers are and create specific and relevant communication with them across various digital mediums.

Netflix engages with their customers

4) Understand the importance of your digital presence:

Do you know how many visitors on your site convert into sales?

This is where you should undertake heavy research activities to understand how your presence online influences your business overall.

5) To integrate your online activities:

In most organizations that partake in digital activities, Cohesiveness between teams and departments is necessary. This stems from the needs to integrate your online activities and communication.

6)  To keep up with Digital trends:

If you look at any company with a heavy online presence like (Google, Microsoft or even Netflix) one thing that they have in common is their ability to keep up with digital trends and capitalize on them quickly. Such digital agility resonates positively with customers as it personifies the brand. They jump on trends such as viral Meme’s or current affairs that trend of various digital mediums.

7) To understand the consumer perception of your brand:

Digital Marketing helps you to understand the consumer perception of your brand

It is of prime importance to know what someone online thinks of your brand. As this online perception of your brand usually influences the consumption of your goods or services. So if you know how your consumer perceives your brand you know where do you need to improve to better your online reputation.

8) To efficiently staff and budget your digital activities.

It is extremely important for any plan or idea to be executed, to first be backed by sufficient budget and enough manpower. The lack of above factors can prove to be extremely detrimental. It is important to have individuals with a specific skill set to deal with big brands and competitors in the online marketplace.

9) Optimizing your digital presence:

You have website analytics, but you are probably not reviewing your online performance. With a set digital strategy, you will be regularly reviewing and drawing insights on data. This helps to make sure that your digital presence is optimized.

10) Build Brand Awareness:

This is most important for start-ups and for SME’s that compete in populated industries. Social Media and other digital medium help gain corporate traction and enable direct communication with your consumer.

Here is an infographic with 50 ways to boost your brand awareness.

50 ways to boost your brand awareness - Infographic

 

11) To respond to sudden changes:

Having a digital strategy in place results in you being prepared to take on sudden changes that might directly or indirectly affect your online presence.

For eg: Facebook’s Advertising update harmed a lot of consistent Facebook advertisers. and not having a strategy in place means that your online marketing can be at great risk.

12) To keep up with platform needs:

It is extremely important to keep up with the needs of the platform that you are operating on.

Eg: For most of 2017 and for the upcoming years Facebook is rewarding pages that upload and create video related content strategies.

So, having a digital strategy around video content is extremely important.

Wrapping up:

A strong Digital Marketing strategy will let you accomplish the 12 points above. A clear strategy will most importantly unify and integrate your digital efforts. You and your digital team will be working in unison to complete company goals efficiently and in a timely manner.

If you are a complete beginner and need to learn digital marketing, then you might need to take up some courses in digital marketing.

Note: This is a guest post by Huzaifa Dhapai. You can also contribute good posts to OnlineRockersHub, after checking out our guidelines here.

If you find this guide useful, add this pin to your Pinterest Board.

12 reasons why you need a digital marketing strategy - Pinterest Image

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Reader Interactions

Comments

  1. Lisa Sicard says

    January 16, 2018 at 2:29 PM

    Hi Huzaifa , this article is timely with the recent changes over at Facebook. I think we should not rely just on medium for our online marketing. You need to use several forms and use them often. Facebook is really about paying to play there and now it will be even more so and it may cost more too. 🙁
    There are so many ways one can market digitally today but don’t forget the old fashion word of mouth and networking too!
    Thanks for sharing about this with us!

    Reply
    • Nirmal Kumar says

      January 26, 2018 at 11:42 AM

      I accept Lisa with the traditional way of mouth and networking. It’s a highly time-consuming work.It won’t happen soon. And we should also go on with multiple forms of marketing, rather than we solely depend on a single platform.

      Reply
      • Rajan Vishwakarma says

        September 7, 2018 at 6:07 PM

        Nice article! Thanks for providing reliable information about digital marketing. One of the top benefits of digital marketing is the fact that it offers measurable results. These days, customers are more interested in a personalized and customized journey for satisfying their needs. This is where digital marketing can be incredibly helpful because it enables you to use the preferences and interests of an individual client for sending them a unique marketing message.

        Reply
        • Nirmal Kumar says

          September 9, 2018 at 1:57 PM

          Yes, Rajan, Digitial Marketing is what the trend is. Customers love personalization rather than a generic message. The reason is that the users don’t find a connectivity with their generic message.

          Reply
  2. Stefan Alexander says

    February 14, 2018 at 7:11 PM

    Hi ! This is a great post. It’s important to have a marketing strategy both online and offline. Whether you run an online business or have a physical store, they both help bring new leads to the business. A shoe store can create ads and build a reputation online, and a graphic designer can have a lot of success putting out flyers in the street. Both marketing strategies can give you (as you said) a competitive advantage and help you get new traffic that wasn’t reachable before. Thanks again for sharing!

    Reply
    • Nirmal Kumar says

      February 14, 2018 at 9:47 PM

      You are exactly right Stefan! A marketing strategy is very important for any business that you own.

      Reply
  3. Tushar Ahuja says

    February 23, 2018 at 11:59 AM

    Great tips collection for digital marketing… All tips are really helpful for digital marketing specialists and these strategies should be implemented for your website.
    Thanks for sharing….

    Reply
    • Nirmal Kumar says

      February 23, 2018 at 9:10 PM

      Thanks, Tushar. Glad, you found it useful 🙂

      Reply
  4. Professor Nhabu says

    June 25, 2018 at 2:18 AM

    Great tips collection for digital marketing… All tips are really helpful for digital marketing specialists and these strategies should be implemented for your website.
    Thanks for sharing

    Reply
    • Nirmal Kumar says

      June 26, 2018 at 8:22 PM

      Your welcome Professor Nhabu. I feel glad, that you found it useful.

      Reply
      • Professor Nhabu says

        June 27, 2018 at 3:06 AM

        Hello Nirmal,thanks for the mention.i appreciate your continued business support.

        Reply
        • Nirmal Kumar says

          June 28, 2018 at 10:49 PM

          Your welcome. Have a nice day 🙂

          Reply
  5. Kinjal Sharma says

    February 20, 2019 at 2:32 PM

    Nice article I appreciate it keep sharing article like this

    Reply
    • Nirmal Kumar says

      March 10, 2019 at 11:19 AM

      Glad, you found it useful 🙂

      Reply
  6. Anand Tripathi says

    July 16, 2019 at 6:39 PM

    This is very nice and useful information by nirmal kumar. Thank you nirmal for sharing this information with us.

    Reply
    • Nirmal Kumar says

      July 29, 2019 at 7:36 PM

      Thanks, Anand. Glad you found this useful.

      Reply
  7. Amritanshu semalti says

    November 2, 2019 at 3:56 PM

    amazing post …works for 2019?

    Reply
    • Nirmal Kumar says

      November 3, 2019 at 8:39 PM

      Yes Amritanshu, It would still work for 2019.

      Reply

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