Instagram has emerged as an engaging social media platform for people to hang out. Mostly because the platform is meant to share images.
Even though many brands have practiced leveraging the images for their business opportunities, small businesses and digital marketers have a hard time using Instagram to drive traffic.
This is just because, Instagram doesn’t allow you to share links, unlike Facebook and Twitter.
There are numerous solutions that digital marketers have attempted which includes,
Method #1: Add Link in Post Content
You can still add a link to your post content on Instagram.
But, it would appear as a text and not as a link.
Most Instagram users are conditioned to scroll or swipe. And so not many indulge in the task of copying the text and pasting it in their browser, until or unless they are desperately looking for something.
Method #2: Add Link in Instagram Profile
It is evident that Instagram, allows you to add one link to your profile.
But is it sufficient?
You can add a link to your profile and get some visitors land on your website.
But you cannot drive your followers to specific pages for each and every blog post.
Solution: Use Tailwind’s Smart Bio
So, there you could see the problem.
You can promote your website overall on Instagram and but not specific pages.
That doesn’t sound good.
Is there a solution?
Indeed we have a solution for this.
Before we go to see the magic of this Free tool, we need to signup for a Tailwind account.
How to sign up for a Tailwind account?
You can complete this registration process just within a couple of minutes.
Step 1: Visit Tailwind site
Step 2: Click Signup with Instagram
Step 3: Now you will have to Authorize your Instagram account.
Step 4: If you have a business account, then for an automatic Instagram posting, you will have to connect with your Facebook profile. Else, you can skip this.
Step 5: Enter your Name, Email and Password to associate your account with.
Step 6: Choose the profile your account is best suited with.
By doing this you have completed your account registration.
The next step is to try Smart.Bio.
Head over to the Smart.Bio page in your Tailwind dashboard.
Claim your Smart.Bio profile:
You can claim your Smart.Bio URL by entering the text you like. And then click the button to proceed.
Now, Tailwind has made up your work simpler and collected all the links in your Instagram account. You can simply choose the links to import and click Next to get it done.
So, Tailwind has created your Smart.Bio URL.
The next step is to edit your Instagram profile and add the link.
So, when I click the link, this is how it looks.
To optimize Smart.Bio as you like, Tailwind has got some options.
The Settings page allows you to add more Instagram links and Button links.
They even allow you to customize your Smart.Bio to match your theme.
This Smart.Bio from Tailwind is completely free to use. Although it works well with a Plus account, you can continue to use this in your Trial plan.
Unlike many other tools, the Trial plan in Tailwind is not based on time, but the number. The trial account is valid for up to 30 scheduled Instagram posts.
(If you looking for Pinterest, it is up to 100 scheduled pins)
So, this Smart.Bio from Tailwind is completely solving our problem. And better than both the methods we discussed earlier.
I have tried this Smart.Bio and found it useful. How about you?
If you have tried Smart.Bio for your Instagram account, share your link with me in the comments section.
And don’t forget to share this tutorial with your friends on social media.
For more Instagram resources,