Brevo Review: Best Email Automation for Beginners
When you begin your blogging career or learn to market online, you will have a tough time finding the right email marketing service. No email marketing service is completely free. And the ones that offer free email marketing (like open source) lack many advanced features.
Brevo is an email marketing service, which I found suitable for my site, and right now, I am using it for BlogHeist.
So, in this Brevo review, we will look at the following:
- Features of Brevo
- How to create a Free account at Brevo?
- How to validate your account at Brevo?
- Features to be improved at Brevo
What are the features of Brevo?
Brevo has attractive features like Drag and Drop Email Designer, Segmenting contacts, advanced Campaign reporting, transactional reporting, etc.
Email Designer:
Brevo has a Drag and Drop email designer. So, you don’t need to be an HTML expert in designing colorful and attractive email designs.
Also, you can preview your email designs for various devices like smartphones, tablets, and desktops. This will help you ensure that your email designs are responsive.
If you don’t want to put your hands on designing your email campaign, you can always choose one from the already available templates.
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Also, you can create new templates and use them whenever you create a new campaign.
Contact Management:
Maintaining a bulk list of email addresses can be a challenging task. But Brevo will help you manage it with ease with its intelligent features. Its advanced search and segmenting option will allow you to sort the contacts.
These lists are dynamic. Therefore it will update automatically, reducing your manual work.
The best feature of Brevo is they allow you to upload unlimited contacts and contact data regardless of your plan.
You can create attractive forms with Brevo to help you capture leads and build your email lists.
Campaign Reports:
Brevo has an excellent campaign reporting system that will help you analyze your campaign performance and optimize your campaigns.
By analyzing these reports correctly, you can understand what your readers love and don’t like, which links they will click when they unsubscribe, etc.
The reporting system is not limited to its features. They display these reports in real time, which most email marketing services lack. You can export these reports as PDF and CSV as well.
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If you are tired of watching results in tabular columns, you must try Brevo’s engagement map.
These maps will offer you the best geographic insights. The clicker’s engagement map will help you identify geographic interest in your links.
Marketing Automation:
With this marketing automation feature, you can decide actions based on user responses, like when you want to send transactional messages, birthday wishes, etc.
You can choose the workflow for your automation, create unlimited variables and reach your audience at the right time with email or SMS.
By creating the proper automation funnels, you can boost your Business revenue.
Transactional Messaging:
As I already mentioned, you can send transactional emails / SMS. You can easily connect SMTP servers with your Brevo account. Their flexible APIs will help you create custom and dynamic messages.
Deliverability:
Many marketers have doubts if their emails reach their audience or not. Even if they reach, they wonder whether those emails reach the mail folder or the spam folder.
This is because when you send unwanted emails, people usually mark your emails as spam. Thus your reputation gets spoiled. By reputation, I mean the server and IP address from which you send the mail get marked as spam.
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Brevo offers you shared & Dedicated IP options at a flexible price.
You can use easy-to-use tools at Brevo to monitor your IP address reputation. You can use security protocols like SPK, DKIM, DMARC, and a dedicated IP address to securely sign emails. This will give you complete control of the IP address reputation.
Recommended Read: How To Run WooCommerce Flash Sales and Increase Sales?
Integrations & API:
Many marketing tools are available online that can connect with Brevo, like WordPress, Facebook, Google Analytics, OptinMonster, etc.
Customer Support:
Brevo has excellent customer support. They don’t have a live chat feature, but I still got a clear reply with proper instructions.
When I had no idea what the blacklisted emails meant and what I should do with them, I just sent them a message. I got my query replied to on the same day. You can check the screenshot below.
Brevo Pricing:
You can check the pricing of Email packages available at Brevo.
You can check the comparison of these various features here.
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How to Signup for Brevo?
To get started with Brevo, just follow these steps.
Step 1: Visit Brevo Homepage. And click on the “Signup for Free” button.
Step 2: On the Brevo Registration page, Enter your Company name, Email Address, and Password. If you don’t represent a company, just enter your name instead of a Company name. And then click the “Get Started” button.
Step 3: Now, you will have to verify your Brevo account. You would have received a confirmation email to the Email address you mentioned in the form.
Open the Confirmation Email and click “Confirm my Email Address.”
Now, your email address is successfully verified, and you have received access to Brevo Dashboard. The first thing you must do in your Brevo account is complete your profile.
Do not worry about the account validation notification you see on the header. Your account will be successfully validated once you send an Email campaign.
But, to send an Email Campaign, you must first create an email list and add your email subscribers.
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Recommended Read: How To Get Started With Exit-Intent and Generate Leads?
How to create an Email List in Brevo?
To create an Email List, go to the Campaigns section and choose the Lists menu in your Sidebar. Here you will find the Email Lists available for your account. Click “Add a new List.”
Enter the name on your list and choose how you want to add your email subscribers. You can either Import your email subscribers from a .CSV or .TXT file, add a contact manually, or copy and paste all email addresses at once.
In this tutorial, I will show you how to add Email subscribers by importing a file. Choose “Import Files.”
In the Import Files window, click “Choose File” to upload your .csv or .txt file. Choose the email list you want to import subscribers and click “Import.”
Brevo has an Opt-in Agreement that the email subscribers you import should have explicitly given you permission to send them emails. That means that you should not buy email addresses from third parties. Instead, you should allow them to subscribe to your newsletter.
Make sure you have ticked the checkbox and then click “Confirm.”
Now, you must map the data in your file to the database attributes.
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Match your columns with the relevant field and then click “Save.” That’s it. You have successfully imported your email list to Brevo.
The next step to validate your account is to send an Email Campaign.
How to send an Email Campaign in Brevo?
To create a new Email Campaign, go to the My Campaigns section, choose the My Campaigns menu, and click “Create an Email Campaign.”
In the next window, enter the Campaign name and give an attractive subject line for your email.
Also, choose ‘From Email’ and Edit the ‘From Name.’ Your audience will see the From Name as the Sender name in their inbox. Once you have entered these details, click the Next step.
Designing Email Campaign:
In the next step, you will have to choose how to design your email.
You can either use a Drop & Drop Editor or Rich Text Editor or simply paste your HTML code.
For this tutorial, I will show how to use the Drag and Drop Editor.
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The Drag and Drop Builder has templates to reduce your time creating campaigns. Choose the one which you feel is relevant. If you don’t like any of these templates, go on with the default one.
In the Editor window, the left side is where you can find all the elements to add. The middle area is your actual email campaign. And the right side is where you edit the contents of each element.
Once you have done this, click “Save and Quit.”
In the next window, check the preview of your campaign. If you need to make any changes, edit the email design again. Once you are satisfied with the design of your campaign, click “Next Step.”
Scheduling Email Campaign:
Next, you have to choose your audience who will receive this email. Choose the email list, apply any filters if needed, update the recipient count, and click “Next Step.”
In this window, you can cross-check everything and then click “Schedule.”
In the popup you get, you can choose whether you want to send the campaign now or choose the time when you want the campaign to be sent.
When you decide on the time, click “Confirm.”
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Since your Brevo account has not been validated yet, the first campaign will be sent only after approval from the Brevo Review Team. Once you have successfully cleared the review, you won’t face this waiting time again.
That’s how you create a Campaign in Brevo.
Here is a sample newsletter that I have created with Brevo.
My Experience with Brevo:
As mentioned earlier, I found Brevo’s pricing and features very comfortable. I can reuse my templates, which is time-saving.
The list management is the best here. I can instantly track who opened and who clicked. Also, the system segregated the blacklist contacts instantly on the first campaign itself.
I have connected my Bloom with Brevo so that all emails collected through my Bloom will directly go into my Brevo list.
I am very satisfied with Brevo.
Features to be improved in Brevo:
This is concerned with the Automation feature of Brevo. Though the workflow allows conditional logic, it is not yet possible to combine multiple conditions. This is leading to a lot more complexity. I hope Brevo comes up with a solution for this as soon as possible.
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And the next one is the automatic detection of First Names. To simplify attracting more leads, we collect only email addresses. But, often, while sending email campaigns, we need the First name of the audience. A feature to automatically detect the First name would be much more helpful.
Wrapping Up:
So, if you are a beginner and interested in exploring more automation features, Brevo is the right choice.
Which email marketing service do you use? Or are you satisfied with its performance? Let me know in the comments section.
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Yuvraj says
How to promote others to sign up to sendinblue?
Nirmal Kumar says
Hello Yuvraj,
I assume that you have joined SendInBlue Affiliate Program. Now, to bring more people signup for SendInBlue, you can use the following ways.
1) The first and the foremost way to ask your friends and Family members to join SendInBlue.
2) Next, if you are a Blogger, write articles about SendInBlue and place affiliate links inside
3) Build an email list and send useful newsletters encouraging them to join SendInBlue.
4) You can create tutorials on SendInBlue in Youtube and place your affiliate links inside the description.
Also, I have written some articles on gettings referrals for other money making sites. The same trick will work here also.
Dev Patel says
Email Marketing is really important as it can bring you great sales and getting automation for it is really important as it can save a lot of your time. Thanks for the review I will definitely try it once.
BlogHeist says
Hey Dev!
It’s great to know you could benefit from our post.
Keep checking for more
Should you’ve any questions, please don’t hesitate to get in touch:
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