When you are at the beginning of your website or starting to market online, you will find a tough time to find the correct email marketing service. No email marketing service is completely free. And the ones which offer email marketing completely free (like open source) lacks many advanced features.
SendInBlue is one email marketing service, which I found suitable for my site and right now, I am using it for OnlineRockersHub and all its subdomains.
So, in this SendInBlue, we will look at its advanced features.
What are the features of SendInBlue?
SendInBlue has a drag and drop email designer. So, you don’t need to be an HTML expert to design colorful and attractive email designs.
Also, you can preview your email designs for various devices like smartphones, tablet, and desktop. This will help you make sure that your email design is responsive.
If you don’t want to put your hands on designing your email campaign, you can choose one from the templates that are already available.
Also, you can create new templates and use them whenever you create a new campaign.
Maintaining a bulk list of email addresses can be a tough task. But SendInBlue, will help you manage it with ease, with its smart features. Its advanced search and segmentation option will help you sort the contacts. Also, you can create dynamic lists that will update automatically, reducing your manual works.
The best feature in SendInBlue is that they allow you to upload unlimited contacts and contacts data regardless of whatever plan you are using.
You can even create attractive forms with SendInBlue that will help you capture leads and build your email lists.
SendInBlue has some attractive campaign reporting system that will help you analyse your campaign performance and optimize your campaigns.
By analyzing these reports properly, you can understand what your readers love, what they don’t like, which links they click, when they unsubscribe etc.
The report system is just not limited with its features. They display these reports in real-time, which most of the email marketing services lack. You can also export these reports as PDF and CSV.
If you are tired of watching results in tabular columns, then you must try out SendInBlue’s engagement map.
These maps will offer you the best geographic insights. The clickers engagement map will help you identify, geographic interest on your links.
With this marketing automation feature, you can decide actions based on user responses, like when you want to send transactional messages, birthday wishes etc.
You can choose the workflow for your automation, create unlimited variables and reach your audience at the right time with email or sms.
By creating proper automation funnels, you can boost your Business revenue.
As I already mentioned, you can send transactional emails / SMS. You can easily connect SMTP servers with your SendInBlue account. Their flexible APIs will help you create custom and dynamic messages.
Many marketers have a doubt, if their emails reach their audience or not. Even if they reach, they wonder, whether those emails reach mail folder or spam folder.
This is because, when you send unwanted emails, people usually mark your emails as spam. Thus your reputation gets spoiled. By reputation I mean the server and IP address from which you send the mail gets marked as spam.
SendInBlue offers you shared & Dedicated IP options at a flexible price.
You can use some easy-to-use tools available at SendInBlue to monitor your IP address reputation. You can even use security protocols like SPK, DKIM and DMARC and a dedicated IP address to securely sign emails. This will give you complete control of IP address reputation.
Integrations & API:
There are a lot of marketing tools available online that can connect with SendInBlue, like WordPress, Facebook, Google Analtyics, OptinMonster etc.
SendInBlue has a very good customer support. Their email service was not instant, but still got a clear reply with proper instructions.
When I had no idea what does the blacklisted emails meant and what should I do with them, I just sent them a message. I got my query replied on the same day. You can check the screenshot below.
You can check the pricing of Email packages available at SendInBlue.
You can check the comparison of these various features here.
My Experience with SendInBlue:
As I mentioned earlier, I found SendInBlue’s pricing and features very much comfortable. I was able to reuse my templates, time-saving.
The list management was the best here. I was able to track instantly who opened, who clicked. Also, the system segregated the blacklist contacts instantly on the first campaign itself.
I have connected my Bloom with SendInBlue so that all emails collected through my Bloom will directly go into my SendInBlue list.
I am very satisfied with SendInBlue.
So, SendInBlue is an introduction to advanced email marketing features for beginners. I will be coming up with more tutorials on various features in SendInBlue.
Which email marketing service do you use? Or you satisfied with its performance? Let me know in the comments section.
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