Guest posting is one of the most popular methods of link building. It gives publishers the freedom to choose a website with high domain authority within the same or similar niche. If you can write great content, stay consistent and be organized, you have everything you need to successfully build links as a guest author. Today, we will see how to use Guest Blogging for Backlinks.
How to find your Guest Posting Sites?
To find a guest posting site, you can search run a search for “sites that accept guest posts” This will turn up a bunch of websites who have listed popular guest blogs. The reason this is useful is that they are typically organized by niche and you won’t have to sort through a bunch of unrelated sites.
Another alternative is to find guest-posting sites on your own by using a search operator. The command “inurl” asks a search engine to look for words in the URL of a website. Use strings such as:
inurl: [your keyword] + “write for us”
This produces search results related to your keyword with the words “write for us” in the URL. You can also try “intext” and “intitle” and mix up your keywords to produce different results.
Alternatively, you can check a list of guest blogging sites at OnlineRockersHub.
How to write and Submit Guest Posts?
Every site you write a new article, you will have a different set of guidelines to qualify your article for acceptance. Always take the time to read what is required from you as an author as well as what the website is offering in terms of attribution.
Due to the number of submissions websites receive for guest posts, editors will often completely ignore your article if you haven’t adhered to their specific requirements. Make sure you’ve followed the guest posting guidelines to give your article the best chance for acceptance.
On the flip side, many sites will not contribute to achieving your guest posting objectives. Make sure you submit to websites relevant to your niche. Watch out for blog sites that only give you no-follow links. They won’t count to build your authority and you will lose an article in the process.
1) Schedule your submissions
Find a good routine for writing articles where your time and/or day is scheduled and you’re submitting regularly. This makes you accountable and will keep your productivity at a level that will get you the most links.
2) Submit regularly
To get the most out of your link building, you need to submit different articles to different sites. You can’t put all your eggs in one basket and hope that the first site you submit to will publish your article. Some sites can take up to three weeks before even responding (if at all) and if they don’t accept your article you need to have other submissions already in process.
3) Recycle submissions by staying organized
Working from a list allows you to stay organized. Keep track of which sites you submit to and the dates. When two weeks have passed without a response it’s pretty safe you to resubmit your article to another.
After two weeks, you can submit a different article to the same site. Editors will often pass on an article they don’t like without responding but it doesn’t mean they don’t accept guest posts. You might just need to send them something more within their style of writing.
There are so many options for sites that accept guest posts that unless there’s a reason you want to be published on a specific site, the third submission with no response should probably be your last.
4) Back up your points with evidence
When you write an article cite all of your sources when you’re stating statistics or any claims that have been voiced by other sources. When you seek statistics to use within your article, use information from credible websites to prove your points. Outbound links to high DA sites will reflect better on the credibility of your article. It is also preferred by editors and website owners because it’s better SEO for their site.
You should attribute credit for any images you use by linking to the owner or at the very least use the URL of the page where the image resides.
Every website will have rules and guidelines on how many links you can point to your domain. If the links don’t fall under the guidelines set forth by the website, they will most likely be removed or no-followed.
To make your links pass the review of your article, make sure they link to quality content that is relevant to making your point or citing a statistic.
Images can provide you with a way to get a link from within your content. Most sites will want to credit the source so make sure you are using an image that you’ve created or one in which you own the rights. It’s a perfect place for a relevant link.
When linking to your website remember to be careful with your anchor text. Use branded links, naked URL links, and long-tail keyword anchor text links.
Although guest posting is still a proven method to build links, it will still raise suspicion from Google if you’re using exact match anchor text to your website.
The following are tips to incorporate in your articles that will make them more appealing.
1) Quote industry leaders & influencers
Insert a quote from a well-known figure in your industry to create familiarity and credibility in your article and increase the chances of approval.
2) Make your headline the best part of your article
Probably one of the most important factors to getting your article approved is the title. The headline of your article represents the summary of your content. Make it interesting and enticing so that people want to read further.
The title is the first thing that people see in the search results so make it accurate, descriptive and make sure it has some sizzle.
3) Tell the story with your subtitles
The subtitles are also very important in getting your article more attention. Most people are “scanners”. They scan through the subtitles to get the idea of the article and then decide if they want to read deeper.
If you can create clever subtitles that aren’t left to interpretation you can attract more people to reading your content. Make your article scannable for more acceptances from editors.
4) Choose blog sites that will benefit your website the most
Be sure to submit your guest posts to domains that will add authority to your site. As a general rule, it’s best not to submit to the site under 30 DA.
Sites under 30 DA and have a nominal impact on your authority.
Every so often, change up your author bio when you’re submitting to a lot of sites. If you get 30 links and they all look the same in your backlink profile, it might look like unnatural linking is at work.
6) Keep your information up to date
Stay updated in your niche. Read the most popular blog sites and most influential voices in your industry and it will reflect in your writing.
When a well-known influencer publishes fresh updates or news, capitalize on the interest that it will gain by writing your article about the topic.
Backlinks play such an important role in the competitiveness of a website that they are more closely scrutinized by Google than they ever have been. The sophistication of search engines allows more analysis in less time. This has made white hat link building a more common practice and scared people from engaging in link building schemes that could potentially result in a penalty.
Guest Blogging is a white hat link building practice that can result in some powerful links. Be consistent with your efforts and follow these tips for a smooth and successful link building campaign.
Note: This guide on using Guest Blogging for Backlinks is contributed by Christian Carere. If you have interesting content to contribute, then check our Guest Blogging Guidelines.
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