To be able to master search engine optimization (SEO) and all its complexities is probably every website owner’s biggest wish. Unfortunately for some, that’s all it ends up being—merely a wish.
However, that’s not because some higher digital force proclaimed that certain websites aren’t SEO-worthy, or that they aren’t good enough to rank higher than their current positions.
It’s because some webmasters still don’t put in enough effort, and even when they do, they don’t have the necessary patience to see it through.
Unfortunately, SEO success doesn’t happen overnight. SEO takes time, consistency, and continuous persistence. And even when you think you’ve found something that finally works, the rules for SEO have changed.
Or when you finally manage to rank higher, your competitor outranks you.
Still, that doesn’t mean you shouldn’t keep going.
There are tons of SEO techniques out there, and managing to identify the most frequently used ones is a good start. However, before we move on to outlining them, the best SEO techniques, let’s first see why SEO is so important and why you should even bother using these strategies.
Why Does SEO Matter?
SEO helps you optimize your web content (and overall website!) to show up to users through online results. This means that it affects your online visibility, which, in turn, increases your website traffic.
SEO does improve your overall natural traffic over time, and in today’s era of vast digital competition, following SEO guidelines gives you a better shot at running a successful website.
If you don’t bother optimizing your website at all, you’ll probably attract potential users with much more difficulty—plus, you risk losing them anyway, often to competitors whose sites already rank higher on different search engines.
For example, let’s say you’re running a new eCommerce site selling unusual handmade Christmas gifts.
Still, other websites have invested much more time and energy into applying SEO correctly and have ranked higher for a while now. This tells you that having amazing products isn’t enough.
Yes, quality matters, but if you aren’t visible out there, how can you expect users to know your products even exist?
Your competitors won’t just step down. They’re here to stay.
But you can slowly join them at the top if you decide. SEO isn’t exclusive, and it doesn’t subjectively prefer some sites over others. It merely recognizes those who’ve done their work. So, if you step up your game, SEO will reward you.
Your website will rank higher.
Best SEO Techniques In 2020
So far, we’ve made it clear that if you want to run a successful website, one thing is for sure: you can’t expect your website to flourish on its own. If you want to improve your website’s SEO but don’t know how to go about it, take a look at the best SEO techniques we’ve prepared and explained for you:
Producing good content is what makes your website stand out, making others look like amateurs.
Lousy content does the opposite: it makes your site seem like any other horrible website out there. The road to good content isn’t always one paved with good intentions.
It’s probably fair to mention that stealing or copying someone’s work may sound appealing, as it can look like a quick way to succeed.
Still, finding your authentic voice, writing content you’re passionate about, as well as keeping in mind what readers want to see on your website can bring you long-term success.
Also, aim for longer pieces of writing.
Google loves great content. If you write longer texts, you have better chances of ranking higher. Consider writing pieces between 1,000 and 2,000 words. Ask yourself: “Who am I writing for? What do they want to see?”
However, don’t forget to ask yourself what it is that you’re expecting from your website content, too. After all, if you aren’t happy with your content, how can you expect your users to be? Stay true to your style of writing and tone of expression.
With that said, it becomes easier to attract like-minded people who’ll most definitely enjoy your content.
Update Existing Content
While producing new content, do remember to also go through older posts from time to time.
Updating your already existing content will change their relevance by returning their significance, at the same time giving them added value.
Check to see whether you can update some stats, or expand on a particular topic, perhaps even change older links with newer, more recent ones.
Also, focus on producing more evergreen content than topical content. We’re not saying there’s something wrong with writing topical posts now and then, but they’re much more transient and time-sensitive than evergreen articles and pages.
Let’s go back to the eCommerce website for a moment. Let’s imagine, for instance, that you wrote a blog post titled “7 Best Christmas Gifts for 2018,” and you posted images of your Christmas products as well.
There’s nothing wrong with your blog post. The problem lies in its relevance after Christmas 2018. This is content that loses its connection quickly, and, as such, it’s not something that can attract new visitors after its task has been achieved (suggesting gifts for Christmas 2018).
However, if you rephrase this into “7 Best Christmas Gifts”, you can freely write about the same topic, use the same images, and additionally make your overall post much more relevant, which is a big plus.
Users can read your blog post in winter 2020 or 2025, and it will still be equally as appropriate as the day it was first published.
This is the main difference between evergreen and topical content. Arguably, SEO prefers the former.
Make Use of Visual Content
Yes. The written content is crucial.
But visual content can be as equally compelling—and it can amplify the impact of your written content. Using colors, visuals, and dynamically presenting data changes your overall website layout.
People are attracted to visually appealing things.
Do you know that colored visuals increase people’s interest in reading content by 80%?
Visual content is less demanding than textual ones. It’s also much more enjoyable and memorable. Good visual content (when done right) can tell a better story than any text.
However, don’t go overboard. Keep it simple. Play with colors, but don’t use five colors per infographic. Make sure there’s a nice contrast between the text placed on the infographic and the background area.
Additionally, here’s a list of visual content you can include:
- Pie charts.
If you haven’t realized how much website speed matters, consider this: it’s one of Google’s top-ranking factors. This should pretty much tell you everything. However, what you may not know is how to achieve higher website speed.
For that, check out the following tips.
Consider Using a CDN (Content Delivery Network)
One of the best ways to increase your website speed is by using a Content Delivery Network (CDN). CDNs have a few functions, but their most important one is increasing website speed.
In brief, CDNs are server networks that enable much quicker data delivery to your users. What happens is that when you make your website available online, it should be able to respond to requests from throughout the world (most of the time, that is).
So, let’s go back to your eCommerce site for a second. If your website is hosted in Asia, and a user from Italy wants to access your Christmas products and make a purchase, that user’s request is expected to travel back to the origin server.
However, if you install a CDN, what will happen in the same scenario is that when the Italian user makes the request, the request isn’t going to travel back to Asia. Still, it will reach the nearest server available to answer the request.
It will drastically minimize the time needed to deliver any web content or data. In this way, your web content is stored or cached on a global server network.
The idea behind CDN usage is to provide fast user service and thus improve customer experience.
Also, CDNs assist you in avoiding unwanted traffic spikes, which also helps prevent potential web downtime.
The end goal is the same: each user receives the same content, only much faster with a CDN.
So, if you install a CDN, the Italian user can receive the same data as a user in Asia, for instance, and the Italian wouldn’t have to wait longer than the Asian one because the physical distance has been resolved with a CDN server.
You won’t regret installing a CDN. Your only regret can be not doing it sooner.
Previously, we’ve discussed the importance of visual content. Now we want you to know that to boost your website speed, and you’ll have to optimize your visual content.
Image optimization is closely connected to how much time it takes for a page to load.
Delivering decent-looking visual content may have been more challenging in the past when it was done more manually. However, nowadays, you have no excuse whatsoever not to resize your images, as this can be done rather quickly by using plugins such as Imagify.
Using image optimization plugins saves you time for what would otherwise be a time-consuming activity, and increases your website speed. And all of this affects your overall SEO.
Was this enough so far to convince you to install an image compression plugin?
Backlinks are links placed on one webpage linking to another.
They are incoming links to a website. What makes them essential is that they’re a highly valued ranking factor and can be obtained in a couple of ways. Let’s take a look at some of them:
Guest blogging is an excellent way to promote your content as well as build high-quality backlinks. It also helps you extend your network (both professionally and for business).
However, successful guest blogging also requires an effective outreach strategy, which makes it time-consuming and rather slow, plus there’s no guarantee everyone will accept your post.
If you find guest posting promising, and you already have a killer guest post idea in mind, the only thing left is to find proper guest posting opportunities. It may not be easy, but it’s worth it.
PBN (Private Blog Network)
Although regarded as a gray-hat SEO technique, building a Private Blog Network (PBN) is one of the most effective link-building strategies. PBNs are networks of interconnected websites.
Usually, the same person owns all of these websites, and the purpose of this whole network is to promote the original primary site.
It increases your website ranking as all the backlinks help promote the main website because the more backlinks you have, the higher your SEO. It is one of the best SEO techniques we have for you.
However, creating a PBN is not without its risks, as Google might end up penalizing your websites. If you don’t know what you’re doing, trying to manipulate search engine rankings can be tricky.
However, the PBN method remains one of the fastest link-building strategies. The key is to make sure you hire a professional PBN hosting provider, who knows how to execute a PBN strategy professionally and adequately.
Finally, you may very well wonder which is the best SEO technique from this list, and how you can make sure you’re applying it correctly.
The problem is that it’s not that simple—there isn’t one unique technique that can pave the way for you just like that. If it were that simple, a lot more webmasters would have done it.
You can’t think of SEO as something you obtain once and then have it forever. SEO involves ongoing dynamic challenges and constant digital stimulation.
The SEO world isn’t a permanent one. It’s always changing, evolving, and expanding. Ultimately, how you manage to navigate your way through it, and how many times you get “lost” and then get back on track again, is entirely up to you.
Have you found our post about the best SEO techniques useful?
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Also, we are accepting guest posts on our blog. If you have a piece of content that will be useful for our audience, feel free to check out our guest blogging guidelines.
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