Every blogger trying to analyze their website’s search metrics and optimize their website’s performance, definitely know SEMRush is a paid SEO tool. But less known is that it also helps bloggers to learn SEO through its online courses. SEMrush courses are bounded around SEO, Content Marketing, PPC and SMM.
SEMRush courses are not meant towards driving enrollments and getting more leads to their SEO tool. Meaning, it is complete guidance towards learning the intrigues of SEO.
With that said, anyone willing to spend their time and willing to go through the SEMRush courses has an opportunity to end as an SEO Master.
How SEMRush courses are designed?
SEMRush courses are designed with video tutorials and reading materials. And to test you how well you have absorbed and understood, you will have to take up the quiz.
At the end of the course, when you have the necessary knowledge to take up and pass the exam, you will be certified by SEMRush, something like this.
And all these SEMRush courses and completely free to enroll and get certified. So, that you can spend your money on marketing later.
Not to build-up too much hype, I have compiled a list of 9 SEMRush courses handpicked for you to learn and unlearn SEO.
Let’s look at them one by one.
#1 SEO Fundamentals Course with Greg Gifford
Let me start with the fundamentals of SEO. The course has got 8 modules and Greg Gifford will take you through it. Starting with the basics and then it goes through Technical SEO, Link signals, On-Page Signals, SEO for mobile, other signals, Internal SEO and Local SEO.
At the end of this course, you will know what is SEO and its different components.
#2 Technical SEO with Bastian Grimm
The last course just had an introduction to Technical SEO. The current course will delve into the specifics of Technical SEO.
Bastian Grimm will take you through 8 modules on,
- Internal Linking
- Crawling and Indexation,
- HTTP Response Codes,
- Web Performance
- And Technology that Google uses to understand your website data.
#3 Keyword Research Course with Greg Gifford
With more than 200+ Ranking Signals, Keyword Research is the base. Without proper keyword research, no matter how many articles you write and build links is of no use. When no one is searching for a particular query and you have created a masterpiece in it, then what’s the point?
In this course Greg Gifford will teach you the basics of Keyword REsearch, query indents, creating a list of keywords to target, finding keywords from Google Analytics and your Competitors. At last, he comes up with what type of content you need to craft to rank high.
#4 Competitive Analysis and Keyword Research Course
When the earlier course took you through different aspects of Keyword Research, the current course will in-depth of Competitive Analysis and Keyword Research.
The module on Competitive Analysis will teach you how to understand your competitors, what is the strength and weakness of their Keywords profile and what is their content strategy.
And the subsequent module on Keyword Research will guide on finding valuable Keywords to boost your SEO and outrank Competitors.
That look’s like a complete Masterplan, right?
When Keyword Research was the base of SEO, backlinks are the pillars of SEO. Often beginner bloggers complain, that they find it difficult to build links to their website. Building links is an art and need s to be practiced regularly.
During this course, Greg will take you through Backlink basics, types and how to research them from your competitors and create link strategies and campaigns. Link Building by itself has got many techniques and will be covered in a separate course.
In the past, if you had got punished by Google for building bad backlinks, this tool has got functionalities to identify them and delete them.
#6 Link Building Course
As I mentioned earlier, link building itself has got so many techniques. And so the course is completely dedicated to building backlinks through various methods.
The modules are focused on Backlink Research, Bulk Backlink Analysis, Backlink Gap Analysis and identifying prospects to turn them into valuable backlinks.
While building backlinks, you need to be aware of identifying what is acceptable and what is unacceptable in front of Google’s eyes. And so, you have got a module on avoiding Google Penalities.
#7 On-Page and Technical SEO
From time to time the On-Page SEO signals will keep varying. To understand the basics of On-Page SEO is essential. Identifying On-Page SEO errors itself a skill. You will need various tools to identify them. A module on On-Page SEO signals will guide on creating SEO-friendly content, add positive On-Page signals and get rid of those On-Page errors.
The Technical SEO module will teach how to do an SEO Audit, and understanding various issues (like HTTPS issues, Crawalability Issues, etc) by analyzing Log files.
#8 Rank Tracking Course
After implementing all your SEO campaigns, you need to keep track of its performance. Tracking your Keyword positions, comparing with your competitors, and finding new competitors and the scope of the Rank Tracking module.
Being alert is very important in SEO. Because you never know what the next step of Google would be. So, the last lesson on the course will guide you on staying updated with the latest Google updates and their effects on SERP, so that you can be quick enough to adjust your SEO strategy accordingly.
#9 Mobile, International, and Local SEO Course
SEO is not a one-way track leading you straight to the destination. It is like a football ground, you will have to move in different directions to attain your final destination.
As our target audience changes, so do our SEO efforts too. And to sync our SEO efforts with your audience’s necessity, you will need a deeper understanding of Mobile, International, and Local SEO.
Mobile SEO module will take you through website speed, AMP checks, optimizing your content for voice search, mobile results, etc.
And the following International SEO module will Hreflang validation and other tricks and tips to suit your content to a specific location and language without facing any struggles.
The last module on Local SEO will teach on you keeping your website healthy, tracking down your local competition and optimizing your content for local SEO.
SEMRush has got around 18 courses. But, I have handpicked these 9 SEMRush courses and arranged them in a sequence so that you don’t find any difficulty while learning.
I hope, you will find a great time learning SEO. And do share your feedback on these courses with me in the comments section.
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