Why do you need to care about social media marketing trends?
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media.
And if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business. They help your business by creating devoted brand advocates and even driving leads and sales.
What’s social media marketing actually means?
It is a form of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives the audience’s engagement.
What’s the benefit of social media marketing?
Social media marketing can help with many goals like
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association, and
- Improving communication and interaction with key audiences.
Social Media Marketing trends to keep your eyes on:
Thus, social media marketing plays a vital role. So, you need to keep your eyes on the following ten social media marketing trends.
1) Instagram stories:
Instagram has over 700 million monthly active users with less competition. It has got a more engaged audience than other social media giants like Facebook or Twitter. This presents businesses with an opportunity to market their products to a more targeted and interested audience. You can do this without spending an enormous amount of money on paid advertising.
Instagram stories have a slideshow format. And they are only live for 24-hours. Instagram stories offer social marketers a great opportunity to reach a higher number of people using one of the fastest-growing social networks.
The in-platform messaging feature is also providing brands with the better opportunity to get organic reach. It means everyone out of five consumers is approaching brands through direct messaging in order to provide them with the feedback, or to get the information or to place an order for the products offered by them.
Instagram stories are providing a huge level of engagement of viewers towards their brand stories. These stories are not just improving their brand publicity, it generates revenue by increased sales.
With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet.
However, growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand is not that simple. Some of the main ways, businesses use Twitter includes
- sharing information and content
- Driving engagement for promotional activities
- Interacting with consumers
- Branding and
- Reputation management.
Brands and other businesses need to prepare a twitter turnaround. Becuase it’s time to shift their preferences to invest more money in Instagram and Facebook platforms this year.
This comes after Twitter coming up with many new features that are providing business with powerful and relevant marketing opportunities. Twitter has gone through certain changes in the past few years. And now it is globally creating better customers engagement and other related benefits to the businesses to grow.
3) Organic search and referral traffic is quickly decreasing:
This might not be the best news for the marketers to hear out, but the reality cannot be changed. Because over the past few year businesses are facing a huge fall in organic reach on social media platforms. This is due to the certain changes in the algorithms of the platforms that prioritizes posts from friends and family to the newsfeed of users.
These changes have made it quite difficult for businesses to reach their targeted audience easily. And because of that, they have to put extra effort and money to get organic reach to their social media posts and other marketing and advertising posts.
These changes are causing a major fall in referral traffic on social media. Because less number of people sees your posts and you get lesser clicks on the links to be redirected to your website. Businesses need to focus on adopting the social media marketing trends. Only adopting will help them to get maximum organic reach towards their posts on social media platforms.
Chatbots are providing brands with the feature to improve their customers’ services by using automation features in them. A Chatbot is a program that mimics human interaction.
It automatically chats with internet users and gives a series of pre-prepared answers according to what they ask. It is an interactive FAQ tool that becomes more and more useful as you add more and more questions and answers to it. User engagement drives conversions.
Chatbots can lead users on an Easter egg hunt or chat about the sports team they hate. The limit is up to our imagination. Chatbots seem to be the social media marketing trend that every business should adopt. Because chatbots can increase customer engagement by responding immediately to your customer queries on these social media platforms.
Chatbots automation is convincing people to think and believe that there are a real human and a team of people behind every post and an immediate message they get from the brands.
5) Live Chat:
Live chat is a must-have tool for your business. The biggest live chat benefits include the
- Increase in sales
- Improvement in customer service and loyalty
- Customer convenience
- Proactive outreach
- Reduce expenses
- A faster solution to problems
- Competitive advantages, and
- Reports and analytics.
Instagram and Facebook have become even more popular than it was ever before because of this live chat video feature.
Use of live chat videos will benefit the brands in many ways. And it is also creating cost-effective chances to bring their targeted customers closers to their business, which apparently a face-to-face kind of interaction that highly encourages people to get connected to the brands directly.
The only area because of which brands might lack behind to keep up with this feature is to put really original stories or video content with creative ideas. When they share creative content, followers will find it worth watching.
So, to get the maximum out of your potential buyers with the help of this live chat feature, the brand should start gathering up their teams to brainstorm creative ideas to go live on social media platforms.
6) VR and AR:
This year AR and VR have created a buzz among the telecom industry and people are totally involved in them. They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles.
While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.
Snapchat and Instagram stories are also embracing augmented reality and people love it. As there are filters and filters everywhere available on social media. People love to use these filters for making memorable, cool or funny pictures and videos with their friend and family. And AR has made its way to the growing success in very less time as compared to VR.
The brands should also consider using these exceptional features to create more interesting advertisements and promotional offers by embracing VR and AR.
Brands can also present their products to the customers in new ways i.e. how your product will look like in possession. AR and VR acting as a major driving force behind interactive and fun content on social media platforms and will continue to surprise us with more new and engaging features.
7) Voice search for SEO:
Voice search queries will push SEOs to focus on even longer long-tail keywords. So, from now on, all brands should focus on creating content specific to the needs of spoken searches.
8) Micro and social media influencer:
Just like every other social media marketing trend this trend also have its own pros and cons. Because it should be properly analyzed by the marketers before they opt for influencer marketing.
Influencer marketing has the ability to get the maximum attention of the customers towards the brands but it pretty much blows up the budget of the businesses. However, micro-influencer marketing is a bit different and has the most effective results. As by using less known people for influencer marketing, it will be easy for businesses with a low budget and at their starting stages of the business lifecycle.
These micro-influencers will not ask for huge payments to promote your products. And they do have a greater number of followers who love the posts of the influencer and the quality of posts and reviews. These micro-influencers matters the most when it comes to hiring one for promoting your business and its products/services offered.
9) Strong visual content still a priority:
People are demanding to watch interesting and engaging visual content by the businesses or brands more than ever before. Because with these visuals it is easy to create potential leads form the followers and other customers.
Developing a video marketing strategy for the brands is quite critical and needs a lot of hard work to do. But once that brilliant idea is out there on the internet it pays off in the best manner than any other marketing strategy can ever do.
The trend of visual content will continue to grow this year and everything from visuals to formats, themes, etc will count. Brands have to focus on creating and using the most amazing new formats and other creative feature while posting visual contents on social media accounts to make it look appealing.
There are some platforms like Crello that has free creative templates to give your visual content a professional look. You can use the inspirational collection of those templates for designing visual content for your upcoming events to post them on social media and increase the online traffic toward your page.
10) Higher Engagement Rates between Brands & Customers:
These entire social media platform has proven to be a very useful source of connection for both the brands and consumers. The close connection between brands and consumers was never possible like this without these platforms. Because every one out of five consumers prefers to mention brands name in their social media posts when sharing their personal accomplishments.
Businesses have now realized the high level of impact social media engagement has on the relationship between the brands and its customers. As social media engagement is making it possible for the brands to develop a long-lasting relationship with customers.
Brands need to understand that they need to change their perspective of seeing social media platforms as a platform to advertise their product and to see it as something more than that.
It is essential for the brand to keep their social media accounts updated and provide a network to their customers where they can easily reach them. Make sure that maximum numbers of social media users are happily following your brands’ page for staying up to date. Also, try to be responsive and attentive towards the message you receive on your brand page as no message should go unnoticed by the brand.
The social media is offering them a free of cost platform to increase their networks, build relationships and avail the golden chances of communicating with their potential buyers directly and engaging existing customers to get more information out of them.
Brands can also use the feedback they get from their potential customers to make betterments in their products and services offered. According to the suggestion of the customer to provide them with the higher level of user- satisfaction with the products and services of the brands. High level of engagement has opened endless opportunities for businesses to use the big data collected through networking with customers on Facebook, Instagram, and other social media platforms.
So, with these rising social media marketing trends, every business need to update their strategy. Only then, their brands can continue to exist and keep up with the competitions.
Note: This article is a guest post by Shawn Marshall. If you have excellent content to contribute, proceed with our guest blogging guidelines.
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