If you are a newbie blogger, you would probably be checking out the stats of your website in your WordPress dashboard or any other Blogging platform. But, have you ever thought how accurate your WordPress dashboard results?
WordPress dashboard shows stats far better than Blogger stats. But, in this busy online marketing era, accuracy is so important. Hence, we go for the best site analytics tool – Google Analytics.
What is Google Analytics?
Google analytics is a free site analytics tool from Google. It allows you track and analyze your website’s performance. With Google Analytics, you can analyze so many things in your website like:
- Where your audience are from?
- Where did your audience land up?
- Which page in your website gets a lot of traffic?
- Which page, you readers don’t like and often click the back button?
And so many. There is just a few sample of it. The following infographic will give you more info on Google analytics.
How does Google Analytics work?
For measuring all these performances of your audience on your website, first, you need to integrate Google analytics in your website.
Let me tell you in this Google Analytics tutorial, how to integrate Google Analytics on a website.
Google Analytics Tutorial for beginners:
There are few methods of integrating Google Analytics to your website. I will be explaining the simplest method.
Once, you logged in to your Google Analytics account, you need to click Admin tab in the Google Analytics dashboard.
Click “ Create New Account”. In the following screenshot, I already have one.
Enter the details of your website in the form. Once, you finished entering those details, you need to click “ Get Tracking ID”
You will now be provided with a piece of code. You need to add this Google analytics tracking code to the header of your website.
For WordPress users:
If your theme has an option to add code to the header, you can make use of that feature and add that code to your header.
If your theme doesn’t support, you can make use of this plugin – Simple Custom CSS and JS plugin.
If you have no idea, how to install a plugin, you can refer this tutorial on how to install a WordPress plugin.
Once you installed this plugin, in your WordPress dashboard sidebar, choose Custom CSS & JS -> Add Custom Js
Give a title to that page like Google Analytics Code for future reference, paste this code and click “ Publish”
Make sure that this code loads up in the header and not in the footer.
For Blogger / Other Blogging platforms:
Here are quick tutorials on how to add code to your header:
- How to add Google Analytics Tracking code in Blogger?
- How to add Google Analytics Tracking Code in Wix?
- How to add Google Analytics Tracking Code in Joomla?
If you are on any other blogging platforms, you can do a quick Google search.
Now, you have set up Google Analytics on your website. Google Analytics will start tracking all traffic to your website.
Now, you will now have to start playing with your analytics. You need to learn how to use Google Analytics. The following tutorials will be helpful in going in-depth:
- 4 Google Analytics Goal types that are critical to your Business
- The 8 Google Analytics features every site must have enabled
I hope, you would have liked this tutorial. Comment below, if you have set up Google Analytics on your website. Share this post on social media. And don’t forget to subscribe to OnlineRockersHub Newsletter.
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